360 Athletics Brand Story

For over half a century, 360 Athletics has been Canada’s most trusted institutional sporting goods wholesaler—rooted in education, fitness, and athletic excellence. From our beginnings serving schools and community programs to partnering with leading fitness and recovery professionals, we’ve built a reputation for quality, reliability, and innovation.

Our mission is to empower the Sports, Fitness, and Recovery community with top-quality products, seamless procurement, and exceptional service. We are dedicated to supporting excellence in every athletic journey through efficient solutions, trusted relationships, and continuous innovation.

Operating from our 20,000-square-foot facility in Oakville, Ontario, we manage a full-scale operation with an in-house sales and marketing team and a network of educators across Canada. This structure allows us to provide personalized service, responsive support, and industry-leading expertise to institutions, retailers, and organizations nationwide.

As an exclusive distributor of world-class brands including Hyperice, Normatec, COREFX, Concorde Fitness, Coach Soak, Firefly, and KT Tape, we deliver access to the latest performance and recovery technologies trusted by athletes and educators alike.

360 Athletics continues to evolve with the growing needs of the recovery market. We’ve launched RecoveryRoom.ca—a standalone platform dedicated to the expanding world of human recovery and wellness. Extending our mission further, we’ve also entered the emerging field of animal recovery with The Healing Movement, defining a new space in pet health and rehabilitation.

More than a wholesaler, 360 Athletics is a long-term partner in physical education, fitness, sports, and recovery. We are committed to inspiring confidence, enabling success, and leading innovation across every corner of the athletic landscape.

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